Colombian Emeralds International is the most respected and reputable jewelry company in the Caribbean. We added a little sparkle to the brand in the form of a handsome Raiders of the Lost Ark-inspired character named Diego Gallante. Our campaign follows his never-ending quest to obtain the finest gemstones for Colombian Emeralds International’s collections. Thanks to in-store appearances and shipboard events Diego’s popularity- and CEI’s sales – are soaring.
AirEuropa, one of Europe’s fastest growing airlines, celebrated 25 years of award-winning service by expanding its U.S. presence with additional non-stop flights to Madrid from New York and Miami. TURKEL developed a marketing program to promote the new flights. A media mix of TV, print, out-of-home and online targeted consumers in Miami and New York.
Añel Sartoria Napoli brings the fine art of traditional Neapolitan tailoring to a new generation of men. Our print campaign heralds the brand’s launch by focusing on making fine Italian clothing accessible, affordable, and enjoyable.
The Greater Miami Convention Center & Visitors Bureau joined the Beacon Council, The Port of Miami and American Airlines to promote Miami as a prime work location. Our campaign “Where Worlds Meet” presents Miami’s business and lifestyle assets in an engaging way. Our print campaign targeted CEO’s, domestic, and international travelers, and meeting planners. The ads position Miami as a place where you can pursue global business opportunities while discovering new passions and inspirations that only Miami can bring to your life.
We worked with the Women’s Emergency Network on a pro-bono basis to develop an awareness campaign that educates women on emergency contraception as an option for pregnancy prevention following unprotected sex. The concept is engaging, and communicates to our audience in an unexpected way.
Sol Meliá Hotels & Resorts is the largest resort hotel company in Europe. They are very proud of their Spanish Heritage. Our print ads feature black and white portraits of “hotel staff” striking classic Flamenco poses, while performing their duties. The ads have minimal copy and rely on the captivating images and campaign tagline, “Passion, It’s in everything we do” to differentiate the brand from competitors.
Hemisphere National Bank needed to create a new brand identity. As part of the new brand, we created the name Republic Federal. Our campaign’s goal was to communicate that Republic Federal provides their clients with the most satisfying personal service experience, best banking solutions, and the “red” carpet treatment. The corporate identity, photo imagery, and copy all use the red carpet idea to highlight the VIP treatment that the bank’s customers will receive. Our tagline “Founded on Service” reinforces the banks superior service.
Regent (formerly Radisson Seven Seas) Cruise Line’s advertising strategy had traditionally been destination driven, but with a new ultra-luxury product coming online, it was time for a change in direction. We developed a campaign under the theme “Luxury Goes Exploring.” Through elegant copy and impactful imagery, the ads create an essential emotional link with slightly humorous headlines which stood out from the multitudes of cruise ads.
The Port of Miami is undergoing $2 billion in infrastructure improvements that will drastically change how the Port is seen in the industry. We were tasked with creating a new brand campaign to promote the improvements and reestablish the Port Miami as the premier cruise destination. We created a new logo, “Port Miami” in keeping with the look and feel of the Miami tourism brand. The strategy was to have the Port of Miami integrated within the overall Miami brand.
Five of us piled into an RV, drove two days, explored the Mississippi Gulf Coast for three days, and interviewed tourists. Based on what we learned, we developed a campaign in two days, within the confines of the RV. Tourists admitted they visit because their lives are boring, that they come to gamble, but that they tell family and friends they visit for the golf, the beach, the food and the history. Our campaign, based on the tagline “Take Your Life Out For A Spin” reminds consumers of their lackluster plight, hints at the gaming possibilities, and demonstrates the other more justifiable options in one easy bite.
The Country Club of Miami is a golf course in South Florida. Our Ad campaign focused only letting golfers know that the Country Club of Miami provides a topnotch golfing experience at a reasonable price. Our print ads used the tagline “The Game is All That Matters” to emphasize the fact that Country Club of Miami offers all the amenities that make your golf game the best possible. In addition, headlines such as “Yes, you can spend 140 dollars in the prop shop on four rounds of golf” really drove the point home.
We were asked to promote KLM Airlines’ new direct flight from Amsterdam to Miami. The challenging part about this assignment was that we had to come up with a headline while still following KLM’s strict brand guidelines. The campaign included newspaper ads in the Miami Herald as well of out-of-home advertising with taxi wraps, taxi drops, and decorated bikes. We came up with the headline “Let’s be direct. Amsterdam just got closer,” emphasizing the fact that traveling from Miami to Amsterdam just got a whole lot easier.
Being the less expensive next-door neighbor to Orlando’s famed attractions was a lucrative position for Kissimmee. Until those attractions figured out they could be hoteliers too and reap ALL the profits. We changed their value and proximity message to an emotional one focusing on helping families affordably make dreams come true for their kids. Our campaign promise of “Make More Dreams Come True” tugs irresistibly on every responsible parent’s heart-strings. Now Kissimmee can focus on delivering more memorable experiences instead of undercutting Orlando’s deep-pocket neighbors.
When Eagle National bank decided to change its name to JGB Bank, they approached us to develop their new brand identity and advertising campaign. Our tagline “Grow with Us” reflects the bank’s commitment to prudent business practices that safeguards their customers’ money. The new logo, a flourishing tree, represents the banks financial strength and stability. The bank continues to expand, along with their customer base.
Jaguar is a Peruvian restaurant located in Coconut Grove, FL. Our campaign focused on letting people know that the recession should not stand between you and having a good time. We used humorous headlines such as “If the economy has you over a barrel, try guzzling what’s fermenting inside.” In addition, we created “Recession Decompression” nights where patrons could have limitless access to wine and spirit, as well as appetizers at a “painless to swallow price.”
We needed to counter public negative perception that Jackson Memorial is the hospital for Miami’s indigent population. We also wanted to enlighten the Miami-Dade County’s funded patients not wanting to associate themselves with those less fortunate, so they will consider or choose Jackson. We developed a print campaign under the theme “On1y Jackson” for Jackson Memorial Hospital. These ads highlighted the amazing facilities and doctors that only Jackson Memorial Hospital has.
HBO Latin America was so impressed with our work for Discovery Network and Warner Channel, they asked us to help announce the new season of their hit show, The Sopranos, in key markets in Mexico and South America.
Miami is internationally known as a premiere destination for culture and the arts. We created a campaign that invites you to come to Miami and be yourself, or take on a whole new persona. Be adventurous in exploring the many facets of our city, and above all, have fun. The ads feature the work of Miami’s brightest stars in the art, music, and fashion scene interwoven with colorful, exotic area locales. Each ad includes a quote from the artist expressing their passion for Miami.
When planning a vacation, destination marketing organizations are the go-to place for most consumers. We promoted DMAI (Destination Marketing Association International) as an indispensable trip planning resource. At the same time, we positioned DMO’s and OfficialTravelGuide.com as the official trusted source that provides an insider’s guide travel information. Our ads invited consumers to, “Go Travel Like a Local” by visiting DMAI through OfficialTravelGuide.com. Our ads showed excited vacationers fitting right in with the “locals.”
If you’re in the coffee industry, your livelihood depends on knowing what’s happening in the market. But what with harvesting, roasting, grinding and tasting, who has time to keep up? That’s where TURKEL comes in. Using some “tools of the trade,” we created an online portal that presented our client’s product information in a new and compelling way.
Miami’s oldest neighborhood needed help. Not in what it looked or felt like, but in how it was perceived by locals planning their free time, their dinner out or their weekend getaway. Using the tagline “Get Laid Back,” locals were reminded of Coconut Grove’s carefree bohemian roots. Radio, bus posters and Grove-centric guerrilla tactics invited Miamians to rediscover the quirky, unhomogenized neighborhood.
Canyon Ranch needed to keep its positioning relevant to more fickle and upscale audiences. Instead of relying on the typical beauty shots of tangible offerings, our campaign revolved around the affluent user’s true desire – to discover themselves. Luscious spa-like imagery brings Canyon Ranch’s rich brand heritage to the real estate and hospitality market segments. Canyon Ranch achieved over $600 million in sales in fewer than two years.
Miami has established itself as a one-of-a-kind leisure destination. Now, we needed to “educate” business people as well as travelers about the many reasons why businesses thrive in Miami Dade. We developed an international program in partnership with the Greater Miami Convention & Visitors Bureau, American Airlines, The Port of Miami and the Beacon Council (the Miami-Dade County’s official economic development organization) to create awareness for Miami as an attractive location for your business as well as for you as a person.
AIG’s TravelGuard division was passionately dedicated to providing real time services to travelers no matter where in the world they were. Great for traveling the world. Not so good for selling the service. Most travelers didn’t realize the value of the program until they needed it, and by then it was too late to sign up. Also, many seasoned travelers thought the assistance plan was just typical travel insurance and wrote it off.
With exceptional travel photography, we let potential world-trekkers know that TravelGuard would protect them no matter where they roamed and no matter what happened to them.
Close to one million Floridians have lost their right to vote because of a past felony conviction. And while thousands of Floridians have had their voting rights restored, many don’t even know it. That’s because the State of Florida has not notified them of their new status. Our campaign got the word out in a very compelling way.
9/11 devastated Miami tourism, instantly negating ten years of steady momentum. We acted immediately, turning to the fashion industry for inspiration. Instead of the typical sand and surf, ads featured stunning models like today’s iconic fashion brands. No copy, just enviable people and a progressive logo. Miami suddenly went from a destination to an aspirational label people craved. Miami-Dade County recovered fastest in the nation, with the highest RevPAR (the ratio between room and occupancy rates).
We created the Miami Magalog to provide cost-effective advertising for the Greater Miami Convention & Visitors Bureau hotel members to advertise in top consumer magazines. Each hotel got a full-page color ad for a fraction of the cost of going it alone. This multi-page magazine was inserted into GQ, Travel and Leisure, Conde Nast Traveler, Elle and Gotham.
Crandon Golf Club is located on the tiny island of Key Biscayne, Florida. Our Ad campaign focused on letting Golfers know that the Crandon Golf Club provides a challenging PGA Champions Tour course just minutes from Miami. To illuminate this concept, out print ads used the tagline “Oceans Apart – Minutes Away.” In addition, we highlighted Key Biscayne’s exotic surroundings with body copy such as “Native to South Florida, the mangrove is habitat to crustaceans, rare hermaphroditic fish, and adventuresome dimpled white orbs.”