Hemisphere National Bank needed to create a new brand identity. As part of the new brand, we created the name Republic Federal. Our campaign’s goal was to communicate that Republic Federal provides their clients with the most satisfying personal service experience, best banking solutions, and the “red” carpet treatment. The corporate identity, photo imagery, and copy all use the red carpet idea to highlight the VIP treatment that the bank’s customers will receive. Our tagline “Founded on Service” reinforces the banks superior service.
Canyon Ranch needed to keep its positioning relevant to more fickle and upscale audiences. Instead of relying on the typical beauty shots of tangible offerings, our campaign revolved around the affluent user’s true desire – to discover themselves. Luscious spa-like imagery brings Canyon Ranch’s rich brand heritage to the real estate and hospitality market segments. Canyon Ranch achieved over $600 million in sales in fewer than two years.